Company Profile


Creative Lead was formally incorporated as Creative Lead Productions in 2006 December 15. However we became operational in October 2008. We are a close corporation that was founded by an Information Technology graduate Siphephelo Mbhele and a Marketer Sibusiso Tsewu. The founding mission was to create a vehicle to combine our passion for everything creative, especially looking into the communications and marketing industry. However Sibusiso Tsewu left the company after a year of being fully operational to focus on his other businesses.

Creative Lead is located in Durban and is a member of a vibrant Information and Communication Technology hub called SmartXchange. We are also members of Durban Chamber of Commerce and Industry, KZN Youth Chamber of Commerce, Enablis Entrepreneurial Network and are service providers to SEDA eThekwini.


Our major strength and promise to our clients is to be flexible and responsive to their needs by providing them what they want, when they want it, and before the competition can offer it. The company achieves this through an approach that is customer-centric and is based around three pillars – Open. Innovative. Collaborative. OPEN: We are open and transparent in our approach. INNOVATIVE: We strive to be unique, reliable and always looking to improve. COLLABORATIVE: We are customer-centric. We collaborate with the client in order to solve their problems. This approach does not only involve skill and depth of knowledge, but time devoted to studying a customer's needs.



Creative Lead strives to be a leader in delivering world class applications and solutions therefore adding value for our clients.




Our vision is for Creative Lead to celebrate hundred years of delivering world class applications and solutions that shape the way forward for the world.



Creative Lead has a set of core values that are instilled and practised as part of our company’s culture:


  •  Innovative – we strive to improve, create and solve

  •   •  Creative Thinking – we operate outside of the proverbial box
  •   •  Integrity – we are honest in our approach
  •   •  Passion – we live what we do
  •   •  Open – we are transparent, open to new ideas and technology
  •   •  Collaborative – we collaborate with our clients to create relevant solutions
  •   •  Good Corporate Citizenship – we understand our environment and strive to honour our obligations as a company and as a corporate citizen within South Africa

Creative Lead has been recognised and awarded with the following:

  •  Being selected into the top 60 of the SAB Kickstart National Competition (2012)
  •  SmartXchange Leadership Award (2011)
  •  First Prize at the Lion’s Den Business Plan Competition (2011)
  •  One of six companies chosen to attend an ICT Seminar in Argentina (2011)
  •  Second Place: SmartXchange Leadership Award (2010)